According to urban legend, the Twinkies purchased today were actually made some 70 years ago when Continental Bakeries overestimated how popular their tasty snack cakes would be. It’s not true, of course.

According to Hostess Brands Inc., which purchased Continental in 1995, the shelf-life of Twinkies is a mere 26 days.

Twinkies were invented in Schiller Park, Ill. in 1930 by James A. Dewar, who came up with the idea when he noticed the machines used to make cream-filled strawberry shortcake at Continental Bakeries sat idle when strawberries were out of season.

Dewar originally filled the snack cakes with banana cream, but when bananas were rationed during World War II the recipe was changed to vanilla cream, which is still used today.

Did you know?

  • 500 million Twinkies are baked each year.
  • It takes 8 million pounds of sugar, 7 million pounds of flour and 1 million eggs to make 500 million Twinkies.
  • It takes 10 minutes to bake a Twinkie.
  • You could purchase 2 Twinkies for a nickel in 1930, the year James Dewar invented the tasty treats.
  • One Twinkie contains 150 calories.
  • There is an honest-to-gosh Twinkies cookbook. It contains 50 recipes.
  • New Orleans ranks first in the U.S. in per capita Twinkie consumption compared to other cities in the U.S.
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